Atlas Mountain Guides Lead Tourism Comeback After Earthquake
In the aftermath of the powerful earthquake that shook Morocco’s Al-Haouz region in late 2023, the local communities of the High Atlas Mountains have shown remarkable resilience. Among the most inspiring efforts is the initiative by Atlas Mountain guides to clear and restore the trails leading to Mount Toubkal, the highest peak in North Africa, in an effort to revive tourism and local livelihoods.
Rebuilding the Route to Toubkal
Shortly after the earthquake struck, local guides from the village of Imlil — a key trekking base — took immediate action. Armed with simple tools and a deep sense of duty, they began clearing debris, repairing paths, and assessing damage to ensure the safety of future hikers.
Images shared online by residents and supporters, including British journalist and adventurer Alice Morrison, showed guides working tirelessly to make the routes accessible again. Morrison, who lives in Imlil, praised the local response: “The guides are clearing the way not just for tourists, but for hope to return to the valley,” she said. “This is peak season — and without visitors, there is no income for families, guesthouses, or restaurants.”
Community Spirit and Solidarity
The earthquake left physical scars, but it also revealed the strength of the local Amazigh communities. According to Morrison, the sense of solidarity and hospitality was evident even during the chaos. “The night of the quake, people shared blankets and food with each other, with me, as if I were family,” she recalled.
This strong community bond has fueled the determination to restore normal life, particularly in the tourism sector — which serves as the lifeblood of mountain villages like Imlil, Aremd, and Tamatert.
Safety First: Trail Conditions in 2025
As of spring 2025, most trekking routes in the High Atlas have been reopened, although certain paths remain under close inspection due to landslide risks or structural weaknesses caused by the quake. Professional guides continue to assess trail safety and are recommending that hikers only travel with certified local support.
The region’s guides and hospitality providers are also undergoing updated training in risk management and safety protocols, thanks to support from tourism organizations and NGOs.
Why Travelers Should Return
Tourism is vital for the recovery of this earthquake-affected region. By returning to hike, climb, or simply experience the breathtaking landscapes of the Atlas Mountains, travelers directly support local economies and send a powerful message of solidarity.
Visitors are encouraged to:
- Book treks with local guides.
- Stay in small, family-owned lodges or riads.
- Support community-based tourism initiatives.
As Morrison noted in a recent editorial, “The best way to help is not by canceling your trip — but by coming, respectfully and responsibly, to experience this incredible region.”
Looking Forward
Morocco is steadily rebuilding, and the spirit of the Atlas Mountains remains unbroken. With new safety measures, resilient communities, and the same majestic trails, 2025 marks a powerful new chapter for the region. For travelers seeking meaningful adventure and authentic cultural exchange, now is the time to return to Toubkal and stand with the communities that keep these mountains alive.
